Mezclar artisanal
chili infused mezcal

Mezclar is an artisanal chili-infused mezcal. 'Mezclar' is a verb in Spanish that means 'to mix.' Inspired by mezcal's deep roots in Oaxaca, Mexico, Mezclar's packaging depicts the lush greenery of the region. Vibrant colors, imagery, and patterns were used to convey the robust and spicy flavors of the liquor. The hand-drawn label, along with custom typography, reflects the craftsmanship and unique visual identity of Mezclar.

INSTITUTION
Tyler School of Art + Architecture

INSTRUCTOR
Paul Sheriff

DELIVERABLES
Packaging Design
Illustration

A peek at the PROCESS

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